MarTech company Effektify acquires Daybright
Swedish SaaS company Effektify acquires competitor Daybright. The acquisition significantly increases Effektify's market share in Sweden and adds critical expertise. The acquisition of Daybright marks an important milestone in Effektify's growth strategy and expands both the company's product portfolio and expertise. By combining the resources and know-how of both companies, Effektify will be even better [...]
Effektify recruits former Klarna profile and international group CEO to the board.
Effektify, the innovative Swedish SaaS company, can today announce that Jacob Lovén (Klarna, Schibsted) and Patrik Andersson (Orkla, Loomis) are joining the company's board. This expansion of the board will be the start of a new phase in Effektify's growth, where Patrik's international experience and Jacob's insights into growth companies will be of great importance.