New study: Want more clicks? Use simple headlines.
A Harvard University study shows that readers are more likely to click on and engage with news headlines that use simple language. The study, published in Science Advances, analyzed over 30,000 experiments with nearly 9,000 headlines from The Washington Post and Upworthy. The results show that headlines using plain words perform better than
Do you need to have matching H1 and title tags for SEO?
Summary Google's Gary Illyes has made it clear that H1 tags and title tags do not have to match. Instead, the focus should be on improving the user experience. Title tags should provide a concise, broad description of the page's content and be unique to each page to avoid redundancy. H1 tags, on the other hand, should provide detailed and specific information relevant to the [...]
64% of Brits are positive about AI marketing
Summary - 64% of UK consumers prefer personalized marketing through generative AI. - Consumers expect responsible use of data, with 92% emphasizing the importance of data integrity - Marketers are adopting generative AI cautiously, with 38% already using it and 56% ensuring quality control. A study by Adobe shows that 64% of UK consumers support the use
What about links in 2024 - are they needed?
Backlinks have long been a fundamental part of SEO, as they signal credibility to search engines. According to an article from Search Engine Land, published on May 24, 2024, "How important are backlinks for SEO in 2024?", backlinks remain very valuable in the ever-changing world of SEO. The article emphasizes that links from trusted websites are still crucial
6 principles of AI-driven SEO
The use of AI is growing rapidly. However, the challenge lies in using AI properly to produce SEO content. Many companies are jumping on the AI bandwagon without a clear process and strategy, leading to ineffective content that fails to drive more traffic. Here are six steps to working smart with AI and SEO. Read [...]
5 Concepts From Physics That Could Give You An Edge As A Startup Founder
The article outlines five essential physics ideas for entrepreneurs. It includes laws of thermodynamics and the concept of entropy. These concepts offer valuable mental models for solving problems and developing strategies. Interdisciplinary thinking in business is vital. Physics and other scientific fields provide unique perspectives and insights. Understanding these principles can benefit startup founders significantly [...]
How to work with ad variations in Google Ads
To get a better result with Google Ads, it is good to work with ad variations to do ongoing A/B testing. Then you will be able to determine which variations give you the best results and thus optimize your campaigns. This gives you an easy way to create and test more different ads [...]
MarTech company Effektify acquires Daybright
Swedish SaaS company Effektify acquires competitor Daybright. The acquisition significantly increases Effektify's market share in Sweden and adds critical expertise. The acquisition of Daybright marks an important milestone in Effektify's growth strategy and expands both the company's product portfolio and expertise. By combining the resources and know-how of both companies, Effektify will be even better [...]
Effektify recruits former Klarna profile and international group CEO to the board.
Effektify, the innovative Swedish SaaS company, can today announce that Jacob Lovén (Klarna, Schibsted) and Patrik Andersson (Orkla, Loomis) are joining the company's board. This expansion of the board will be the start of a new phase in Effektify's growth, where Patrik's international experience and Jacob's insights into growth companies will be of great importance.