To get a better result with Google Ads, it is good to work with ad variations to do ongoing A/B testing. Then you will be able to determine which variations give you the best results and thus optimize your campaigns. This gives you an easy way to create and test more different ads in the same ad group. This will give you better results and increase your CTR (click-through rate).
You can test different headlines, descriptions and landing pages to see what gives you the very best results. A smart way to make data-driven decisions and get better results from your advertising.
Read the full article from Search Engine Land here: Google Ads Ad Variations Guide.