Martech company Effektify continues to grow through the acquisition of Stockholm-based media agency NOKOBY, which has a turnover of just over SEK 40 million.
NOKOBY, with 9 employees and a client portfolio that includes Bilia, Fellowmind and Operation Smile, adds valuable expertise to Effektify's team. The merger creates new opportunities to deliver effective and data-driven marketing solutions that give customers even better results.
'A natural step in our growth journey'
Effektify's CEO, Mattias Edenholm, sees the acquisition as an important addition to achieve the company's goals: 'Welcoming NOKOBY into the Effektify family is a natural step in our growth journey. Their knowledge and experience strengthens our offering and gives us the opportunity to create even more value for our customers,' he says.
Björn Lundberg, CEO of NOKOBY, shares the optimism of the merger: 'We look forward to a joint future where we can offer a combination of technology and creativity, and thus continue to drive development forward for our customers,' he comments.
Continued growth plans in Europe
Effektify does not only have its eyes on Stockholm. The company plans to expand further in the European market and more acquisitions can be expected in the near future, in line with the company's goal to offer a comprehensive platform for digital marketing.
About Effektify
Effektify, founded in 2021 in Halmstad, is a growing martech company that combines digital marketing tools with human expertise to maximize our clients' growth. With 45 employees and offices in Halmstad, Jönköping, Stockholm, Munich and Berlin, Effektify has already helped over 350 companies innovate their marketing strategies and achieve sustainable growth. The turnover amounts to approximately 80 MSEK.
For more information, please contact:
Emil Tigerlantz, CMO
E-mail: emil.tigerlantz@effektify.com
Phone: 0763288005