Effektify Holding AB announces today that the agency “We Brand You Play” will become part of the newly formed Effektify group. The acquisition is another important piece of the puzzle in Effektify’s growth journey and the vision to become one of Sweden’s strongest SaaS companies in digital marketing. The acquisition includes both the company’s customer base and expertise, and the business from “We Brand You Play” becomes a new business area within the Effektify family.