Effektify, the innovative Swedish SaaS company, can today announce that Jacob Lovén (Klarna, Schibsted) and Patrik Andersson (Orkla, Loomis) are joining the company’s board. This expansion of the board will be the start of a new phase in Effektify’s growth, where Patrik’s international experience and Jacob’s insights into growth companies will be of great importance.

Johan Hanwin, chairman of the board of Effektify, says: “It is with great enthusiasm and joy that we welcome Patrik and Jacob to the board. Both possess exactly the unique skills we need in the expansion phase we are in. The next few years will be critical for us as the media landscape changes and the local market consolidates. In that movement, we are gaining ground.”