Copy & Web copy
Here you can learn more about how to write web copy that gets your website seen on Google.
To read about SEO instead click here
Web copy contains many parts
When writing copy for the web, there are many things you need to be aware of in order for Google to show up your website.
It is important to include the keyword in the page title for Google to understand the content.
The headline explains to both Google and your visitors what your page is about.
Right amount of text
You don’t want to be inferior to your competitors. How much text your page should have is an important thing to consider when writing web copy.
Each page on your website should be about one thing or topic, not several things or topics.
Your text must match the search intent of your customers if you want Google to show your page when they search online.
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Every subpage on your website
should be about a thing or a subject
When creating subpages, it is important that they focus on a specific topic. It is not uncommon to see websites where a sub-page is called “our services” and the content on that page is about many different things/services.
This way of building a sub-page is not optimal as the content of the page is about many different things and therefore will not be very relevant to anything mentioned on the page.
Let’s take an example.
Say you have a cleaning company and you have a subpage about the services you offer.
If the page then contains a couple of sentences each about “business cleaning”, “private cleaning”, “window cleaning”, “moving cleaning”, “laundry”, “lawn mowing” then the page is not very relevant for Google to show up on any of these search terms.
Especially not if a competing website has a subpage for each area that describes each area in detail.
In other words, it’s important that every subpage on your website focuses on one thing or one topic.
Include the keyword
in the page title
The page title is one of the most important signals to Google. In other words, it is very important that the keyword you want that particular page to appear on has the keyword in the page title.
Since the page title is what Google displays in the search results, it’s also important for your customers to see the keyword so that they understand that your website is worth visiting. Let’s continue with our previous example and pretend you run a cleaning business. If you have a sub-page that is specifically about “removal cleaning”, the word moving cleaning should be included in the page title.
Below is an example of how Google could display your moving cleaning subpage:
Include the keyword in the main title
Another important signal to Google about what the page is about is the headline. Just as the headline of a newspaper article should explain what the article is about, the headline needs to explain the content of the page. This is important information both for Google and for your visitors.