There are over 675 million users on LinkedIn, about 70 million of whom are in a decision-making position. This makes LinkedIn a great option for reaching millions of people in a specific industry. On top of that, LinkedIn is 277% more effective than Facebook at generating leads. Linkedin Ads is primarily targeted at B2B companies and many use it because of the platform’s audience segmentation, which is superior in terms of reaching the right person compared to similar platforms.
Different types of LinkedIn ads
These types of LinkedIn ads show up in the flow of your audience, and LinkedIn marks these posts as sponsored to make it clear that they are different from regular content. Sponsored content is visible whether you use Linkedin on mobile or desktop.
This was previously called sponsored InMail, and allows you as an advertiser to advertise directly to specific LinkedIn users in their inbox.
These LinkedIn ads are also known as Text Ads and appear at the top and on the right side of the flow on LinkedIn, but only on computers. This type of ad is a great option for those who want to build professional leads.
Dynamic Ads appear on the right side of LinkedIn and speak directly to the target audience by being personal. When a dynamic ad pops up in a user’s feed, their personal information is reflected back to them, such as their profile picture, job title and employer. This type of advertising speaks directly to the person and encourages them, for example, to follow your company.
How do you go about creating LinkedIn ads?
The first step that needs to be taken to create LinkedIn Ads is to create a Campaign Manager account, and then your company must also have a LinkedIn page. Next, you need to set an ad target, and on LinkedIn you can choose from several. Whether your goal with advertising is to generate more visitors to your website or more leads, there is a suitable target you can choose.
After this, it’s time to choose your target audience, you can choose specializations such as industry, location, skills and education. By doing this, you can ensure that your ad is shown to the right people. Here you can also choose to exclude a certain type of target group if it is irrelevant to you by selecting targeting that is not suitable for you and your business.
Once you’ve created your ads, it’s time to choose an ad format. You can choose from formats such as text ads, dynamic ads or video ads. The budget and schedule for the advertising campaign are then set. Campaign Manager gives you a suggested budget based on other ad campaigns similar to yours.
It is very important to analyse the results of your LinkedIn ads to see if your investment has paid off. By analysing the data from your advertising, you can easily get information on whether it is relevant to continue running the same ads or whether it is no longer profitable for your business to spend money on these particular ads. It may turn out that some LinkedIn Ads work better than others and that you therefore wish to focus exclusively on these ads.
Campaign Manager also has a feature where you can track key metrics to get an understanding of how your ads are performing. This feature includes statistics on factors such as number of clicks, impressions, cost per click, click-through rate, cost per impression, conversions, cost per conversion, potential customers and cost per lead.
Based on your analytics, you can optimize your ads and continue to test to get the best possible output from your advertising.
If you want to advertise on TikTok instead, you can read more here