Integration between Effektify and Fortnox
See how your marketing affects your bottom line
With the connection between Effektify and Fortnox, your income and your expenses linked to your marketing activities are collected fully automatically and presented in the Effektify app. This gives you control and overview of how your business is actually doing.
- Quickly connect Effektify with Fortnox with a few clicks
- Choose which revenue accounts you want to include
- Choose which expenditure accounts belong to the promotion
- Then, data is collected from your actual accounting records and displayed in the Effektify app
- Now you have control over how your marketing activities affect sales
Our joint systems solve the problem of having separate platforms for marketing and finance, which often leads to companies lacking a holistic view of the impact of their marketing efforts on the bottom line. The integration provides customers with a seamless link between marketing spend and actual revenue, making it easier to monitor and optimize marketing efforts.
When used separately, companies can only view their marketing data and accounting separately, requiring manual matching and analysis to understand the financial impact of marketing efforts. The integration automates this process, linking marketing-related revenue and expenses directly, providing a clear picture of marketing's impact on sales and company profitability.
The integration saves time by automating the link between marketing and accounting, eliminating the need for manual data analysis and reporting. In addition, it enables more data-driven decisions, which can increase revenue by optimizing marketing campaigns based on actual results. This way, companies can adapt their marketing strategies faster and more effectively.
The businesses that benefit most from the integration are SMEs in e-commerce, services, and digital marketing, where marketing costs are often a major expense item and it is crucial to quickly understand how these affect revenue. Those who manage multiple marketing channels, such as Facebook, Google Ads, and TikTok, and at the same time want to keep track of their revenue and expenses in real time, will benefit most from using the system.
About Fortnox
Fortnox is a business platform with products in areas such as accounting, invoicing, finance and employees. Customers also have access to other business services and hundreds of external systems through partnerships.
Fortnox was founded in 2001 with headquarters in Växjö. The share is listed on Nasdaq Stockholm's main list.
For further information see www.fortnox.se.