Effektify acquires Nordic growth agency Recuro

Martech company Effektify continues its growth journey through the acquisition of Nordic growth agency Recuro, strengthening its capabilities within data-driven and sustainable growth.

Founded in 2019, Recuro has worked closely with some of the fastest-growing companies in the Nordic region within tech, media and subscription-based business models. The team has built a strong position in subscription economics, customer lifecycle optimisation and revenue models that require advanced analytical expertise and a sharp focus on long-term, sustainable growth.

The acquisition creates new opportunities for Effektify to support companies that want to better understand their data, scale their growth and combine human expertise with modern technology. Recuro’s methodology and experience complement Effektify’s platform and ways of working in a way that feels both natural and strategically aligned.

‘Strengthening our position in data-driven growth’
Effektify’s CEO, Mattias Edenholm, sees the acquisition as a key milestone in the company’s expansion. ‘Welcoming Recuro to Effektify is an important step in strengthening our position within data-driven growth. Their expertise in subscription-based business models and customer lifecycle optimisation fits perfectly with our platform and enables us to create even greater value for our clients,’ he says.

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