MarTech company Effektify acquires Daybright
Swedish SaaS company Effektify acquires competitor Daybright. The acquisition significantly increases Effektify’s market share in Sweden and adds critical expertise.
The acquisition of Daybright marks an important milestone in Effektify’s growth strategy and expands both the company’s product portfolio and expertise. By combining the resources and know-how of both companies, Effektify will be even better equipped to meet the needs of advertisers and deliver cutting-edge solutions to optimize their marketing investments.
Martech company Effektify acquires content agency “We Brand You Play”
Effektify Holding AB announces today that the agency “We Brand You Play” will become part of the newly formed Effektify group. The acquisition is another important piece of the puzzle in Effektify’s growth journey and the vision to become one of Sweden’s strongest SaaS companies in digital marketing. The acquisition includes both the company’s customer base and expertise, and the business from “We Brand You Play” becomes a new business area within the Effektify family.
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Effektify recruits former Klarna profile and international group CEO to the board.
Effektify, the innovative Swedish SaaS company, can today announce that Jacob Lovén (Klarna, Schibsted) and Patrik Andersson (Orkla, Loomis) are joining the company’s board. This expansion of the board will be the start of a new phase in Effektify’s growth, where Patrik’s international experience and Jacob’s insights into growth companies will be of great importance.
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Track KPIs from ad platforms and Google Analytics.
Monitor search rankings for keywords (SEO).
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