MarTech company Effektify acquires Daybright

Swedish SaaS company Effektify acquires competitor Daybright. The acquisition significantly increases Effektify’s market share in Sweden and adds critical expertise.

The acquisition of Daybright marks an important milestone in Effektify’s growth strategy and expands both the company’s product portfolio and expertise. By combining the resources and know-how of both companies, Effektify will be even better equipped to meet the needs of advertisers and deliver cutting-edge solutions to optimize their marketing investments.